EDF Energy joins marketing battle over price cuts

EDF Energy is claiming to be the “cheapest major supplier” among the big six energy companies in a press campaign to trumpet its recent price cuts.


The ad poses the question “are you getting a fair deal from your energy supplier?” before detailing how existing and prospective customers are and would at EDF.

In a attempt to trump rival British Gas, which announced price cuts and launched a campaign yesterday (13 January), EDF also boasts in the ad that it was the first to cut prices in 2012 as well as being the last to raise them in 2011.

EDF announced a 5% drop in gas prices earlier this week, British Gas the same cut for electricity. SSE, formerly Scottish and Southern Energy , followed with a 4.5% drop in gas costs.

The moves puts pressure on the remaining “Big Six” energy suppliers – Npower, Eon and Scottish Power – that have yet to announce price cuts.

UPDATE: Today (Friday 13 January) Npower announced it is to cut its standard and capped gas prices by 5% from February.



For DM, 2012 needs to about creativity

Russell Parsons

The economic environment that marketers are currently operating in means the spotlight on return on investment is brighter than at any time in living memory. The gloomy economic forecasts for 2012 and beyond that dominate headlines on a daily basis only serve to fuel the notion that the immediate future for marketers is about frugality. […]