EDF launches autumn ad campaign
EDF Energy has launched the latest phase of its ‘It’s not easy being Green’ advertising campaign with a new television advertising featuring Eric Morecambe.
The energy company has again used recycled television clips to promote its Eco20:20 energy tariff and encourage customers to register online this autumn.
The 30 second spot is inspired by the idea of leaves falling from trees in the autumn and features clips of Morecambe performing his famous paper bag trick and cartoon character Daffy Duck plummeting from a cliff.
The latest ad will feature a folk version of the song ‘It’s not easy being green’ made famous by Kermit the Frog in the 1970s.
The TV and online campaign is created by Euro RSCG and breaks across ITV, Channel 4 and Five as well as satellite and Freeview channels on 4 October.
The campaign will also highlight energy saving tips from the electricity provider to help customers reduce their carbon footprint.
Martin Stead, head of brand at EDF Energy, says: “EDF Energy is committed to helping customers save both money and carbon. That’s why our new campaign aims to show that it’s not only the temperature that could be set to drop this autumn.”
The Eco20:20 tariff offers customers 20% cheaper electricity during weekends and evenings.
The energy provide is the official energy and sustainability sponsor of the London 2012 Olympic Games.
