EDF reviews media

EDF Group has launched a statutory review of its media planning and buying accounts in the UK and France.

The review is being led from the energy company’s base in France. The group currently works with Media Planning Group, which was appointed to the UK business two years ago, for media duties in both territories. 

A spokesman for EDF says: ““Due to French law, EDF Group wide agency contracts, including contracts for our media advertising agency, are reviewed regularly and the account is tendered for competitive pitch as part of this process.”

EDF has launched a series of advertisements, created by Euro RSCG, in the last year using “recycled footage” to push its green credentials. The most recent execution of the “It’s not easy being green campaign” featured 70s TV ad icon The Green Cross Code.

The company is also active in sports sponsorship. In addition to tier-one sponsorship of the London 2012 Olympics it also recently extended its sponsorship of rugby union’s Heineken Cup and European Challenge Cup.

Last month, it appointed Interbrand to work on branding project to position the company as a “new kind of leader” in the energy sector.

It is understood that Euro RSCG and EDF’s direct and digital marketing agency Archibald Ingall Stretton are unaffected by the review.


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