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ZMTV

Marketing Week

ZMTV, the specialist TV sales house run by Gerry Zierler, claims that according to a UK South Asian TV Report produced by Continental Research, 70 per cent of the South Asian UK population viewing multi-channel TV watch dedicated Asian-specific channels, and almost three-quarters of those tune into the ZMTV channels.

147 complaints over Toyota Corolla ad

Marketing Week

The Independent Television Commission is investigating 147 complaints over a Toyota Corolla ad created by Saatchi & Saatchi. The ad depicts a ‘key party’ at which an overweight woman selects the keys of the car, to the men’s horror.

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