Edge Communications has created a direct marketing campaign for the Conservative Party, highlighting Tony Blair’s ‘tax lies’.
Abbott Mead Vickers.BBDO has created a £2m TV campaign for Scotch whisky Famous Grouse to support the brand’s status as an exclusive supplier to The Open Championship.
ZMTV, the specialist TV sales house run by Gerry Zierler, claims that according to a UK South Asian TV Report produced by Continental Research, 70 per cent of the South Asian UK population viewing multi-channel TV watch dedicated Asian-specific channels, and almost three-quarters of those tune into the ZMTV channels.
The Independent Television Commission is investigating 147 complaints over a Toyota Corolla ad created by Saatchi & Saatchi. The ad depicts a ‘key party’ at which an overweight woman selects the keys of the car, to the men’s horror.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.