Education Sponsorship

Winning sponsor: Barclays


Project: Barclays New Futures

Sponsor: Barclays

Entered by: Kallaway

The scheme gives students the opportunity to develop skills for life and work through school/community projects. Successful schools receive cash awards, support and education materials. Each project is linked to its nearest Barclays branch and bank staff were involved. Since the launch in 1995, 58,000 students in over 900 schools have been involved. Media coverage with an equivalent advertising spend of over £1.6m was achieved.


Project: BT FutureTalk in Education

Sponsor: BT

Entered by: BT

Performance events and workshops are taken into schools to illustrate key messages about communication. To support the scheme, a website ( was set up containing a gallery section with pictures and quotes from the performances, encouraging children to interact with the technology. Schools were given the opportunity to build their own site using a template provided by BT. The programme is on course to reach its target of visiting 3,500 schools by July 2001.

Project: Lloyds TSB Live!

Sponsor: Lloyds TSB

Entered by: Educational Communications

The programme delivers curriculum-based workshops to secondary schools throughout the UK. Partners in the scheme are the Rugby Football Union/Scottish Rugby Union, the National Theatre and Roland and Arbiter. An interactive double-decker bus containing new technology and educational resources was central to the scheme. Branded products such as rugby shirts and Penguin Shakespeare books were also available.


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