EE on embracing the conflict between sales and marketing

A Marketer’s Best Friend: The willingness to challenge each other to create better work is the secret to true alignment between marketing and sales at EE.

A willingness to embrace conflict and challenge each other to produce better work is the focus for the sales and marketing departments at EE.

Here, in the final instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, managing director for marketing, Max Taylor, and Ettienne Brandt, managing director for channels and trading, discuss the importance of sharing the same objectives and their respect for the frontline.

READ MORE: Why there is ‘no excuse for misalignment’ between marketing and sales

Over the course of the A Marketer’s Best Friend series Marketing Week looks to explore the relationship senior marketers have with a variety of other departments across different businesses.

Click on the links to view the other five episodes looking at how close ties between marketing and HR are driving talent acquisition at GSK, why insight is creating a customer centric culture at Forbes, how marketing and operations at Subway are negotiating a period of brand transformation , how UKTV is removing the tension between marketing and finance and how marketing and procurement are teaming up at Britvic to get the best from their agencies.

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