EE launches ‘Fenton’ video spoof

EE, the recently launched 4G brand from the owner of Orange and T-Mobile, has launched an online video pastiche of the “Fenton” viral that has been remastered to demonstrate the speed of its network.

The video remake follows the same storyline as the original version -which has notched up 7.5 million YouTube hits in the year since its launch – but includes “dramatic cinematography” that sees Fenton the dog chase an elephant, ostrich, unicorn and T-Rex as well as a herd of deer.

YouTube viewers can switch between the original video and the “Fenton 4GEE Remaster” to compare the differences. The video will also feature in all retail stores, as part of its online 4GEE campaign and in next year’s EE consumer roadshow.

Spencer McHugh, EE’s director of brand, says: “As there is arguably no YouTube video more epic than ‘Fenton’, we wanted to make it even more epic by creating our own remastered version – so it can be enjoyed on the go on superfast 4G, in all its epic glory.”

The video was created and proceed by digital agency Poke and Passion Pictures.

EE launched to consumers in 11 UK cities on 30 October, supported by a multi-million marketing campaign starring Hollywood actor Kevin Bacon.

It claims to offer mobile internet speeds up to five times faster than 3G services and fibre broadband serving speeds of up to 76MB per second.


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