Effectiveness measurement and price matching: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From our Language of Effectiveness survey results to Peloton’s business turnaround, it’s been a busy week. Here is my take.
As brands seek to navigate the cost of living crisis, not to mention the wreckage left behind by Covid, Marketing Week’s exclusive data reveals marketing effectiveness is cementing its importance in business decision making.