Egg and Orange hit target market

Unlike Sean Brierley (MW April 22) I obviously know fuck all about advertising. I thought the Peugeot Hinjuda car ad was inspired, Egg’s glove puppet brilliant, and Orange’s hard-nosed business man original and funny.

Mind you, so did all my mates. And before you say it, no, they don’t work in advertising. But they are the target audience: they drive Peugeots, they have Egg accounts and they occasionally ring me on their Orange mobiles.

Ben Leonard

Planning director




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