Egg appoints top marketer
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Egg, the online bank, has handed Emma Byrne its top marketing job. Byrne, who was previously group corporate communications director, takes the new role of chief brand and communications officer.
Team Saatchi has developed a TV campaign for Wells Bombardier English Premium Bitter to coincide with the England rugby internationals. Former Doctor Who star Tom Baker will do the voiceover.
French dairy and mineral water company Danone is to extend its Shape yoghurt brand with a bottled water launch. Danone Waters will introduce Shape bottled water early next year, in three flavours: raspberry and strawberry, pineapple, and apple. The product will be available in one-litre bottles. An insider says the one-litre size falls between a […]
Marks & Spencer is to introduce two new womenswear ranges – petite and maternity – as part of chief executive Stuart Rose’s plans to get the retailer back on track.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?