Egg, the online bank, is reviewing its &£30m direct marketing account following a strategy rethink after it failed to find a buyer. Lowe Plus, the incumbent since the banks’ founding in 1998, has not been asked to repitch.
Attempts to foster a service culture in Britain are a waste of time and money.
Ikea’s top marketer in the UK, Anders Danielsson, is leaving to head global communications strategy at the furniture retailer’s own newly created in-house agency. He will be replaced by Peter Jelkeby, former UK sales manager and currently store manager of Ikea at the Lakeside shopping centre in Thurrock. Danielsson will join the in-house agency Ikea […]
The Daily Telegraph has become Tate Modern’s autumn media partner, with a sponsorship deal starting on October 6. The newspaper will feature Tate Modern exhibitions in its daily arts pages and run in-paper promotions and competitions.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.