Egg reviews £30m direct marketing account

Egg, the online bank, is reviewing its £30m direct marketing account following a strategy rethink after it failed to find a buyer.

Egg, the online bank, is reviewing its &£30m direct marketing account following a strategy rethink after it failed to find a buyer. Lowe Plus, the incumbent since the banks’ founding in 1998, has not been asked to repitch.

Recommended

Ikea boss in agency move

Marketing Week

Ikea’s top marketer in the UK, Anders Danielsson, is leaving to head global communications strategy at the furniture retailer’s own newly created in-house agency. He will be replaced by Peter Jelkeby, former UK sales manager and currently store manager of Ikea at the Lakeside shopping centre in Thurrock. Danielsson will join the in-house agency Ikea […]

Telegraph to partner Tate Modern

Marketing Week

The Daily Telegraph has become Tate Modern’s autumn media partner, with a sponsorship deal starting on October 6. The newspaper will feature Tate Modern exhibitions in its daily arts pages and run in-paper promotions and competitions.