Egg seals multimillion pound ad deal on AOL

Prudential’s Internet banking service Egg has struck a year-long marketing deal, worth up to £6.4m, with AOL Europe’s recently launched interactive marketing division.

It’s the first deal to be brokered by the AOL division, set up to sell advertising space on AOL’s Internet, online and e-commerce services.

Banner ads and promotions for Egg will run across AOL Europe’s three Internet service providers (ISPs). AOL Europe, Compuserve and Netscape Online, which launched in the UK last week, will also carry links to Egg’s Website.

AOL declines to discuss financial details of the deal, but says it will be worth between £2.4m and £6.4m.

Former Grüner & Jahr Publishing marketer Carola Holtermann has arrived from the US to head AOL Europe Interactive Marketing’s marketing department.

An AOL Europe spokeswoman says: “The deal with Egg is the first of many and we will be announcing several others, along similar lines, in the next few weeks.”

AOL has an interactive marketing division in the US, which generated $1bn (£625m) in ad sales last year.


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