The Egyptian State Tourist Office has restarted its &£15m global advertising review after putting the process on hold in the wake of the bombings at Sharm el Sheikh.
After two attempts to make a mark on the energy drinks sector, Coca-Cola has turned to Sprite’s taste and brand attributes to help it draw consumers away from market leader Red Bull. But the top energy brand is brushing aside the challenge, sa
GCap Media has promoted Ed Chalmers to head of agency sales. He replaces Nick Hewat who was poached by Virgin Radio earlier this year. Chalmers, who will take over the role immediately, will report to group sales director John McGeough. He will be responsible for creating a focused agency sales team and providing new solutions […]
It’s good to see someone of David Wethey’s stature and wisdom talking up the big agencies (MW last week). So-called “international agencies” such as Publicis have always had to contend with the “younger lover” syndrome, despite the fact that a large proportion of our client-base and creative output is local (and the fact that start-ups […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.
In the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.