The EIAA (the European Interactive Advertising Association) predicts that the amount spent on online advertising will treble in the next four years, to seven per cent of total ad spend. The EIAA says if trends continue, online could account for as much as 20 per cent of European ad spend by 2015.
Livingetc, IPC’s monthly interiors magazine, has teamed up with Momo, the London members club, to create a chill-out CD that will be given away free with the April edition of the magazine.
COI Communications has set up a marketing strategy agency roster consisting of 84 agencies to replace the existing branding roster. The new roster will incorporate brand strategy, internal communications and consumer insight.
Bookmakers facing legal action from Real Madrid over the use of images of the club’s players on their websites say they are mystified by the claims. Companies named, including Ladbrokes, William Hill and Sportingbet, say they source all their pictures legally from photo agency Getty Images.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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