EIAA predicts rise in advertising spend

The EIAA (the European Interactive Advertising Association) predicts that the amount spent on online advertising will treble in the next four years, to seven per cent of total ad spend. The EIAA says if trends continue, online could account for as much as 20 per cent of European ad spend by 2015.

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Bookmakers mystified by Real Madrid legal action

Marketing Week

Bookmakers facing legal action from Real Madrid over the use of images of the club’s players on their websites say they are mystified by the claims. Companies named, including Ladbrokes, William Hill and Sportingbet, say they source all their pictures legally from photo agency Getty Images.

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