The EIAA (the European Interactive Advertising Association) predicts that the amount spent on online advertising will treble in the next four years, to seven per cent of total ad spend. The EIAA says if trends continue, online could account for as much as 20 per cent of European ad spend by 2015.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.