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ASA receives Paddy Power’s complaints

Marketing Week

The Advertising Standards Authority (ASA) has received 31 complaints that Irish bookmaker Paddy Power’s latest set of ads, created by Bartle Bogle Hegarty, are indecent and offensive. One of the ads shows a young boy and girl kissing on a park bench. The strapline says: ’2/1. Let’s make things more interesting’. The other ad shows […]

For richer or for poorer?

Marketing Week

After Rolls Royce sold just one car in January, the signs are that luxury goods brands are feeling the pinch. Many remain upbeat, believing it is a short-term blip, but with City redundancies chipping away at the high-end retailers’ customer base, the problem could be more deep-seated. David Benady reports While British Airways admitted last […]

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