E&J Gallo Winery has appointed Glenn Caton as marketing director for western Europe. He joins from Procter & Gamble’s Swiss European homecare division.
Mark Springett, former marketing director for Video Networks, has launched a broadband consultancy called Broadband-partners.
The Advertising Standards Authority (ASA) has received 31 complaints that Irish bookmaker Paddy Power’s latest set of ads, created by Bartle Bogle Hegarty, are indecent and offensive. One of the ads shows a young boy and girl kissing on a park bench. The strapline says: ’2/1. Let’s make things more interesting’. The other ad shows […]
After Rolls Royce sold just one car in January, the signs are that luxury goods brands are feeling the pinch. Many remain upbeat, believing it is a short-term blip, but with City redundancies chipping away at the high-end retailers’ customer base, the problem could be more deep-seated. David Benady reports While British Airways admitted last […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Advertising generally takes precedence over the more modest discipline of design when it comes to brand strategy, but marketers should recognise that they have the same influence over consumers’ perceptions.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.