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A-B to launch Michelob ‘light beer’ in UK

Marketing Week

Anheuser-Busch (A-B) Europe is planning to launch Michelob Ultra, a low-calorie, low-carbohydrate American variant of the beer brand, in the UK next month. The move comes two years after the brewer scrapped Bud Lite, a similar low-calorie drink. The 1999 Bud Lite launch was supported by a 5m advertising and marketing push. It is not […]

Lloyds TSB in phone and fuel venture

Marketing Week

Lloyds TSB has launched an integrated telephone, electricity and gas account under the sub-brand Ideal. The high street bank becomes the first in the UK to offer such an account. It has teamed up with Scottish Power and Cable & Wireless to provide the services, but the offering will be branded as a Lloyds TSB […]

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