Elephants Can’t Jump appoints Aynsley Jardin
Elephants Can’t Jump has appointed Aynsley Jardin as a director, to work alongside Bob Morrison and Richard Simcock.
Elephants Can’t Jump has appointed Aynsley Jardin as a director, to work alongside Bob Morrison and Richard Simcock.
McCann-Erickson has won an £8m European television project for camera giant Nikon after a four-way pitch against UK incumbent BMP DDB, Red Cell in Germany and Japanese agency ADK.
Anheuser-Busch (A-B) Europe is planning to launch Michelob Ultra, a low-calorie, low-carbohydrate American variant of the beer brand, in the UK next month. The move comes two years after the brewer scrapped Bud Lite, a similar low-calorie drink. The 1999 Bud Lite launch was supported by a 5m advertising and marketing push. It is not […]
Lloyds TSB has launched an integrated telephone, electricity and gas account under the sub-brand Ideal. The high street bank becomes the first in the UK to offer such an account. It has teamed up with Scottish Power and Cable & Wireless to provide the services, but the offering will be branded as a Lloyds TSB […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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