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Clean up or end up in the junk

Marketing Week

I thought it was rather ironic that last week’s article (The dawning of a new age, MW November 13), which started by asking “What is direct marketing? Is it about data driven customer relationships?” was opposite an ad from the Direct Marketing Association urging people to clean their data with a picture a huge pile […]

Bush camp goes to war on the roses

Marketing Week

It looks as if the Diary is going to have to revise its opinion of hippies – the Establishment really is afraid of Flower Power. At last week’s Marketing Society dinner, held at London’s Grosvenor Hotel, representatives of start-up agency Isobel were to be seen handing out lovely pink roses to women attendees. Although the […]

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