Elvis wins Digital UK DM business

Elvis Communications has won the direct marketing business for television digital switchover advisory body Digital UK.

The agency replaces incumbent Rapier on the business after the pitch overseen by communications director Beth Thoren. The agency pitched against the Rapier, EHS Brann and Tequila.

Digital UK is supervising marketing communications on digital switchover until the final switch off date for analogue in 2012. This year it is focusing on switchover in the Granada region.

The body said last autumn that it was switching its marketing focus away from national media and in October announced that it would increase 2009’s marketing budget by more than 20 per cent to £30 million and next year’s budget to £35 million.

The body’s advertising is handled by Abbott Mead Vickers. BBDO and the agency helped create the Digit Al robot character seen in TV advertising.

Digital UK’s digital business, currently overseen by Grand Union, is currently under review.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now