EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.
McDonald’s is seeking a new head of marketing following the promotion of Laurie Morgan to vice-president of marketing for the UK earlier this year. The fast-food chain promoted Morgan after a three-month search for someone to replace John Hawkes, who retired at the start of the year. Morgan joined the chain last July. The head […]
It is with some concern that I write this letter. While watching television recently, I was disturbed to see an ad for The National Lottery’s latest set of scratchcards – a Star Wars Episode III series. While I understand that Star Wars has multi-age appeal – with myself as a fan at the tender age […]
Open University is understood to have short- listed WCRS, McCann Erickson, Ogilvy & Mather and DFGW for a &£2.3m branding brief. FCBi handles Oxford University’s integrated marketing business.
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.