EMAP appoints Kiss Radio MD
EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.
EMAP has appointed Channel 4 head of marketing Bill Griffin as managing director at Kiss Radio. He will be responsible for developing its audience and brand awareness.
McDonald’s is seeking a new head of marketing following the promotion of Laurie Morgan to vice-president of marketing for the UK earlier this year. The fast-food chain promoted Morgan after a three-month search for someone to replace John Hawkes, who retired at the start of the year. Morgan joined the chain last July. The head […]
It is with some concern that I write this letter. While watching television recently, I was disturbed to see an ad for The National Lottery’s latest set of scratchcards – a Star Wars Episode III series. While I understand that Star Wars has multi-age appeal – with myself as a fan at the tender age […]
Open University is understood to have short- listed WCRS, McCann Erickson, Ogilvy & Mather and DFGW for a &£2.3m branding brief. FCBi handles Oxford University’s integrated marketing business.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.