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McD’s seeks UK marketer

Marketing Week

McDonald’s is seeking a new head of marketing following the promotion of Laurie Morgan to vice-president of marketing for the UK earlier this year. The fast-food chain promoted Morgan after a three-month search for someone to replace John Hawkes, who retired at the start of the year. Morgan joined the chain last July. The head […]

Scratchcard menace anything but phantom

Marketing Week

It is with some concern that I write this letter. While watching television recently, I was disturbed to see an ad for The National Lottery’s latest set of scratchcards – a Star Wars Episode III series. While I understand that Star Wars has multi-age appeal – with myself as a fan at the tender age […]

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