EMAP expecting positive results
EMAP is expecting a two per cent increase in revenue for the group in its full-year results ending March 31. Radio revenues are down by two per cent but consumer magazine advertising is up by six per cent.
EMAP is expecting a two per cent increase in revenue for the group in its full-year results ending March 31. Radio revenues are down by two per cent but consumer magazine advertising is up by six per cent.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.