EMAP is launching its weekly fashion magazine Grazia with a cover price of just £1.50, undercutting monthly titles in the sector. A preview edition of the magazine, with a print run of 17 million, was distributed through supermarkets and WH Smith yesterday (Tuesday).
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.