EMAP Performance has appointed Steve Parkinson, marketing director at Chrysalis Radio and managing director of Heart 106.2FM, as national brand director. Parkinson will assume responsibility for all of EMAP’s national radio brands including Kiss, Magic, Kerrang!, Q, Smash Hits!, The Hits, Heat and Mojo.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.
Employees are increasingly taking a public stand against companies fostering discriminatory or toxic cultures, with Activision Blizzard joining BrewDog in the firing line.
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