EMAP Performance has appointed Steve Parkinson, marketing director at Chrysalis Radio and managing director of Heart 106.2FM, as national brand director. Parkinson will assume responsibility for all of EMAP’s national radio brands including Kiss, Magic, Kerrang!, Q, Smash Hits!, The Hits, Heat and Mojo.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.