EMAP Performance has appointed Vikki Timmons as head of marketing for television across its seven music channels, which include The Box and Smash Hits!. She joins from the Disney TV Channel, where she was marketing manager for Disney EMEA.
Liquorice has been appointed by Archers Direct, the direct-selling arm of Cosmos, to handle the tour operator’s direct mail and online offering. The new campaign will include direct-response press and television advertising.
Vizeum UK has appointed Michaelides & Bednash managing partner Matt Andrews to the newly created board position of head of strategy.
Companies considering sponsoring a sporting venue are playing a risky game, as they may not get all that they bargain for, says Daniel Thomas
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.