EMAP Performance is scaling back its interactive team to focus on digital radio, ticketing and mobile content. The Q, Kerrang! and Smash Hits! sites will no longer carry advertising and some redundancies are expected to follow.
Bond villains Tee Hee and Jaws, Bible villain Goliath, the 50ft Woman, Jack’s beanstalk giant… Is it any wonder that tall people throughout history have had bad attitudes, when they constantly have to sleep curled up or suffer the discomfort of a sharp temperature gradient where their beanpole frame sticks out of the bedclothes. Thank […]
Microsoft has appointed Oracle marketing communications director Alison Bournat as UK marketing services manager. She left Oracle last week to take up her new position and will report to marketing director Nicky Barley.
Celador International has promoted its head of marketing and consumer products John Eastaff to the role of director of marketing and consumer products.
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.