EMAP has recorded a 16 per cent rise in pre-tax profits for the first half of the year to £71m compared with £61m in the same period last year. Turnover rose by seven per cent to £509m from £477m last year. The company has also announced it is to launch a ‘radical’ women’s glossy title next year.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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