EMAP signs Bullet chief to Project Floyd

EMAP Elan’s new monthly title “Project Floyd”, which is understood to be launching within the next two months, has appointed Josephine Monroe, founder of online broadcast magazine Bullet.com, as its publisher.

Bullet.com shut down in September last year. Prior to working at Bullet.com, Monroe was features editor at Time Out magazine.

Project Floyd is understood to be a lifestyle magazine focusing on career issues, with hints on what to wear to work and the latest gadgets to be seen with in the workplace. According to insiders the new title will cover work-related issues.

Monroe refused to divulge any details of the project.

It is understood that the new title will complement EMAP Elan’s celebrity-led title Heat, which suffered a slow start, but according to the latest Audit Bureau of Circulations figures, it has increased its circulation by 137.6 per cent year on year, to 172,311.

In May this year EMAP appointed Gyles Abbott, ad director of The Face and Arena, as the ad director for the new magazine.

Recommended

Arcadia to pull out of Sainsbury’s Reward

Marketing Week

The Arcadia Group is withdrawing from Sainsbury’s Reward card scheme, leaving the supermarket with just four retail partners taking part in the loyalty programme. From next month Sainsbury’s Reward card customers will no longer be able to redeem their points in Arcadia’s clothing chains, which include Burtons, Dorothy Perkins, Top Shop, Wallis and Warehouse. A […]

Put on the rack by BBC mags

Marketing Week

Sonoo Singh’s analysis of BBC Worldwide (MW July 12) described a company I didn’t recognise. What a lot of bollocks. I am delighted and privileged, in a couple of weeks, to be returning from three years in the US (where I have been leading BBC Worldwide’s North and South American operations) to head the third-largest […]

Comments

    Leave a comment