EMAP Consumer Media’s Arena magazine has signed a six-figure deal with Scottish Courage brand Beck’s for the beer to sponsor a new events guide in the magazine. The deal was brokered by Starcom MediaVest and a bespoke website, becksagenda.co.uk, has been created…
Cadbury is planning a praline variant of its Flake brand.
DreamWorks has signed a licensing deal with Procter & Gamble for its animated movie Shrek 2, and not Disney as stated in last week’s article.
Xfm, the alternative music station-owned by Capital Radio Group, is applying for a new analogue licence in Dublin. The station has teamed up with Irish broadcaster and internet group, UTV, and Irish-owned radio consultancy, Absolute Radio International.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.