EMI hands 14m media to Starcom

EMI Records has handed its consolidated 14m UK media planning and buying account to Starcom following a five-way pitch that also included incumbents Carat and Media Campaign…

EMI%20logoEMI Records has handed its consolidated £14m UK media planning and buying account to Starcom following a five-way pitch that also included incumbents Carat and Media Campaign. The7stars and MindShare were the other two agencies that pitched for the business.

Carat and Media Campaign have held the account since 1997. Carat was responsible for TV, posters and cinema for the record label, while Media Campaign carried out press and radio. The7stars was thought to be the frontrunner to win the business, after former Carat media director Gareth Jones, who used to manage the account, joined the start-up as a partner in January.

EMI, which counts David Bowie, Robbie Williams and Coldplay among its artists, began a European market-by-market review earlier this year.

Recommended

Napster launches Christmas radio service

Marketing Week

Napster is launching five dedicated Christmas radio stations for the holiday season. The online music download service is rolling out a service that will allow subscribers to access a number of playlists from a range of genres with a Christmas theme. The genres range from a “traditional” Christmas playlist to jazz-based tunes. Napster members can […]

Assessing the Waitrose Brand

Marketing Week

Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

Comments

    Leave a comment