EMI Music boosts commercial partnership teams

EMI Music has bolstered its licensing, brand partnerships and synch division with two new senior appointments and a restructure.

The appointments come shortly after the naming of Bauer Media chief marketing officer Andrea Vidler as the music company’s new UK president.

Bob Workman has been recruited as senior director brand partnerships, Europe. He joins from music agency Spin Music, where he worked on projects with companies such as Coca-Cola, News International and Procter & Gamble. He is supported by new brand partnerships manager Hannah Partridge, previously at agency BD Network.

The synchronisation team has been expanded and structured to focus on two areas – Hywel Evans will lead on negotiations commercial terms for the licensing of EMI’s repertoire from artists such as Coldplay and Lily Allen (pictured) and Rich Robinson will lead on pro-actively pitching music to ad agencies, film, TV and gaming companies.

The brand partnerships and synch teams report to Rafael McDonnell, vice president of brand partnerships, licensing and synch Europe.

Advertising agency Adam & Eve recently won the brief to promote the EMI roster of artists.

Recommended

Innocent on the hunt for ad agency once more

Marketing Week

Innocent Drinks has kicked off a review of its advertising account less than a year after deciding against appointing an agency in favour of its in-house team. The process is being led by the drink company’s new marketing director Thomas Delabriere who was appointed at the end of last year together with Agency Insight. Innocent’s […]

IAB updates best practice guide for online video advertising

Marketing Week

The Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector. The guidelines have been produced by the IAB Video Council, which includes representatives from YouTube, Guardian, Sky, Channel 4, Bauer, Telegraph, Microsoft, Yahoo and the BBC, with the […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now