Employer branding and playing the long game: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise in employer branding among B2B brands to the decline in social media ad spend, it’s been a busy week. Here is my take.
Play the long game
Just as brand building is a long-term play, strengthening the perceptions of a brand internally and among prospective employees takes time. And it’s something marketers should absolutely be at the heart of. Not least because the outward image of a brand should be a reflected in the company’s culture and values internally.