Aviva and Tesco issue ‘call to arms’ to do more for mums
Charlotte RogersBoth companies missed out on Mumsnet’s list of the 10 brands mums love, which has encouraged them to reflect on what more they can do to connect.
Coca-Cola to axe 1,200 jobs as it shifts to new ‘cluster’ model
Sarah VizardMarketing jobs are at risk as part of job cuts that Coke hopes will help its transformation into a more agile ‘total beverage company’.
Carlsberg focuses on its Danish roots as new campaign taps into ‘hygge’ trend
Leonie RoderickCarlsberg is launching a £15m campaign in a bid to stand out from competitors, after recognising previous marketing campaigns had led it to become “interchangeable” with other beer brands.
Britvic poaches GB marketing director from Boots
Niamh CarrollAn experienced FMCG marketer, Munnawar Chishty has been hired to boost Britvic’s digital marketing transformation and help shape the new marketing direction of squash brand Robinsons.
Job satisfaction, marketing as a cost: 5 interesting stats from Salary Survey 2023
Marketing Week ReportersThe 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
Apprenticeships: Over a quarter of brands blame time pressures for slow uptake
Charlotte RogersAs National Apprenticeship Week kicks off today (6 February), Marketing Week reveals just under a fifth of brands don’t see the value in hiring marketing apprentices.
Twitter, Tesco, Specsavers: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.