A sense of purpose teamed with a record of achieving goals, a commitment to equal opportunities and a good working environment make working at Cancer Research UK a positive experience for marketers.

The interesting nature of the work is another huge draw for marketing professionals looking for an employer that has proved itself willing to take creative risks.

In January, the charity aired the first ever live colonoscopy during an ad break on Channel 4 in a bid to talk about “the reality of cancer”.

The advert is at the heart of Cancer Research UK’s ‘Right Now’ campaign, which brings together the stories of patients, their loved ones and medical staff.

The charity moved away from a “generic” fundraising approach last October by giving vloggers and influencers control of its 12-hour Stand Up To Cancer telethon, which was live-streamed on YouTube.

Its progressive approach saw Cancer Research UK voted 20th in the 2017 Consumer Superbrand ranking, the first time a charity has been in the top 20.

Internally, it offers flexible working, as well as running a working parents group and a health and wellbeing programme. Cancer Research UK’s commitment to training perhaps contributed to it being named Job Crowd’s top graduate company in the charity, education and public sector for 2016-17.

It has also set up a ‘modern marketing academy’ course covering topics such as digital and content marketing, social media and user experience.