Reinvigorating its marketing department has been a primary focus of Confused.com over the past couple of years.

Paul Troy was introduced to the new role of CMO in 2015, in a bid to “step up” the company’s performance and disrupt the market.

The brand immediately scrapped its Brian the Robot campaign in favour of an emphasis on its offers with comedian James Corden fronting its latest TV ads.

The company’s focus on culture and work-life balance are the areas given the highest scores by employees, with Confused.com offering a flexible work environment and working from home options. The brand also has the joint-highest holiday entitlement on our list.

The company’s focus on diversity and championing women’s rights in the workplace is also noteworthy, with employees scoring Confused.com’s equal opportunities highly.

A small majority (56%) of its employees are female and PPC manager Sophia Glennon was also awarded Google’s Women in Search award in 2016, which finds the most influential women working in the search sector.

Marketers are positive about the initiatives Confused.com uses to ensure marketing best practice is adopted and improved. These include regular workshops and presentations from the in-house insights team.

Marketing team members are also encouraged to become members of best practice industry bodies and attend relevant industry events.