Employer Brands



HomeServe – which offers insurance, repairs and installations for household services such as boilers, plumbing and electricity – might not be as prominent in consumer’s minds as the likes of British Gas, but it is certainly making a name for itself as an employer brand, with six awards in the past two years.

The company admits it experienced a “reputational challenge” after a mis-selling fine three years ago, but has since undergone a transformation to rebuild the brand from the inside out, which Marketing Week’s employee survey suggests is working.

Only Sky corralled more marketers to answer the survey, indicating a high level of engagement. And HomeServe staff scored the company at least 4 out of 5 on average across all but two of the 15 metrics we asked them about. Its highest ratings were for its company culture and colleagues, while staff turnover was very low last year.

The company has a wellbeing programme featuring a cycle-to-work scheme and family focused events, while charity partners include the Education and Employers Taskforce and Midland Langar Seva Society, which distributes food to the poor.

HomeServe’s CMO Greg Reed is on the company board. He runs weekly update sessions on marketing activity and performance and a daily meeting where customer queries are discussed to address their needs.

Every quarter, marketers update the entire business on its progress against core customer experience goals, while staff continually share best practice across the business on the Yammer social network.

  • Main location(s): Walsall (West Midlands)
  • Number of marketers: 100+
  • Marketing vacancies last year: 58
  • A good employer for: Company culture, colleagues, good results