Employer Brands



With a staff turnover of less than 5% of marketers over the past year and 97% of its marketing employees being on permanent contracts, stability seems important to Specsavers. Indeed, that is also evident in the optician chain’s wider attitude, as well as in its employer branding.

Speaking last year, Specsavers’ co-founder Dame Mary Perkins told Marketing Week of her confidence in the brand’s position in an uncertain marketplace since the UK’s Brexit vote. “Maybe some people have been slightly put off but I’ve been here since 1984 and we have always performed strongly during times of concern.”

As you might expect for a health-related brand, there are a number of programmes focused on employee wellbeing at the company, including medical and dental care paid for by the company. There are also subsidised on-site exercise classes, free heart and cholesterol screening and a confidential employee helpline.

There is a diverse range of benefits and bonuses on offer in addition to the basic salary, including a quarterly bonus based on performance, a profit share scheme, childcare vouchers, birthday vouchers and subsidised insurance.

With its headquarters in Guernsey, Specsavers says it works with the local government to promote creative culture in the region. Its own creativity has also been awarded numerous times, thanks to advertising campaigns that will be familiar to marketers and consumers alike.

  • Main location(s): Guernsey
  • Number of marketers: 100+
  • Marketing vacancies last year: 23
  • A good employer for: Company culture, good results, social purpose