M&S Food marketing director Sharry Cramond joined forces with Unilever’s Lisa Hutchinson and the School of Marketing founder Ritchie Mehta to address the industry’s chronic lack of socio-economic diversity.
Marketers should be thinking hard about recruitment and retention in order to “put an end to nepotism” in the industry, according to School of Marketing founder Ritchie Mehta.
On a mission to tackle the lack of socio-economic diversity within marketing, M&S, Unilever and the School of Marketing discuss why championing apprenticeships could be the answer.
With Marketing Week research revealing a socio-economic pay gap of 19.1% and the representation of working-class people in the creative industries going backwards, is it time marketing addressed its “class crisis”?
Marketing Week’s Opening Up campaign is calling on brands to democratise access to marketing careers. A starting point would be addressing the persistent slow uptake of marketing apprenticeships.
A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt, claim they have seen “minimal” impact from private label, despite statistics suggesting own brands are winning share. So what’s happening?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of burnout to Santander UK’s first B2B TV campaign, it’s been a busy week. Here is my take.
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
After a successful and lucrative partnership on vodka brand Ciroc spanning more than 15 years, Sean Combs filed a law suit against Diageo this week, accusing the business of racism and neglect. Whatever the outcome, it looks like the end of the relationship.