Energy quango in hunt for sponsor

The Energy Savings Trust, the body set up to encourage consumers to cut
their carbon emissions and energy consumption, is on the hunt for
sponsors for a series of events and tie-ups.

The trust is looking to recruit supporters for this year’s Energy …

The Energy Savings Trust, the body set up to encourage consumers to cut their carbon emissions and energy consumption, is on the hunt for sponsors for a series of events and tie-ups.

The trust is looking to recruit supporters for this year’s Energy Saving Week in October. It is also on the hunt for brands to sponsor initiatives as well as partner the trust and spearhead new activities. Previous EST tie-ups with brands include a partnership with Ariel washing powder to educate consumers that a cooler 30-degree wash can still clean effectively, while saving consumers money by reducing their fuel bills.

Last year, the trust published an independent report in conjunction with Ariel that showed £170m of energy is wasted by washing machines.

The EST says it wants to increase its work with brands and corporations in its efforts to educate consumers and alter their energy consumption patterns.

The not-for-profit body has significantly increased its profile in the past 18 months concentrating on its £5m "20% strategy" that encourages consumers to reduce energy consumption by 20% (MW October 20, 2005). More recently the campaign focus has shifted to asking consumers to "commit their 20%" and pledge to reduce energy by signing up to the initiative via a dedicated microsite.

It has also embarked on a series of television sponsorships in the past year, across terrestrial and satellite TV.

EST marketing director Matthew Wright says the trust will be phasing in high-profile advertising campaigns, but has yet to release details.

The trust works with Mustoes, Tullo Marshall Warren and Grand Union on developing creative for campaigns. Mediaedge:cia handles planning and buying.

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