Energywatch, the consumer watchdog, will hold talks with energy retailers this week because of alleged overcharging on direct debit accounts. Energywatch says that money taken from customers’ bank accounts for power that has not been used should be returned in full with interest. In most cases the interest is retained.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.