Did you pen a witty or encouraging message on the YouGov placards at the Marketing Week Engage Awards 2012? Take a stroll though the picture gallery and see if you were snapped. Look out for shout outs to our host John Bishop and Troy Warfield, one of our judges and vice president of family care, Europe for Kimberly-Clark Europe , telling everyone to “Be Bold”, among many others…
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year in association with YouGov.
The Marketing Week Engage Awards 2012 were a fantastic night of celebration and camaraderie for an industry happy to applaud the winners and then party with pop rock band Lawson and choice tunes on the dancefloor.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.
The professionalisation of marketing has brought many benefits – but that innate ability to spin a yarn to capture the attention of the board has been left in the past.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.