Engaging with the brand
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here
Hackathons
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
How to take advantage of the burgeoning membership economy
Lucy TesserasThe membership economy is on the rise. While subscriptions have long been the norm in sectors such as magazine publishing, they are now becoming commonplace in less obvious markets like groceries. But is it a customer-focused means of generating loyalty and engagement, or just a way to guarantee medium-term sales in competitive and increasingly disrupted markets?
Marketing Funnel
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Alan Jope to step down as Unilever CEO
Niamh CarrollJope is to retire from the FMCG business at the end of 2023, having led on a series of structural and strategic changes at the company since he took over in 2019.
Aldi promises to maintain low prices despite profit slump
Michaela JeffersonAs Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.
It’s time to cut the ‘cookieless’ chat. Here’s why
Chloe NichollsBy focusing on a ‘cookieless’ future, we dwell on what advertising has lost, when there is much to gain by getting a head start with privacy-first practices.
Harrods, River Island, Shelter: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Comments