Engaging with the City

The research note from Deutsche Bank underlining how important it is for marketers and the City to engage in dialogue prompted great interest. The original story can be found here and below is one of the comments:

Marketing needs to be committed to growing equity and not limit itself to just developing compelling insights and proposition to change consumer behaviour. The City needs to understand that the present economic climate demands sustained long-term growth which can be achieved through sound marketing principles.

Surely bridging the knowledge gap would help remove the silent conflict between the marketing and finance functions.

Some FMCG companies highlight in their financial reports levels of A&P as a function of growth and performance. This shows the level of confidence these companies have in the process.



Booze culture: A social concern

Advertising is not to blame for binge drinking culture

Marketing Week

I have much sympathy for the House of Commons Health Committee’s concerns about “the consequences of binge drinking”, but the problems of cider swilling, teenage ne’er-do-wells congregating on street corners is a much deeper societal issue than can be solved by a bit of tinkering with advertising regulation.

Let’s all go Deutsche

Marketing Week

The team at Deutsche Bank is to be congratulated for producing its The Importance of A&P report. For the IPA, it’s yet more evidence that our long-term initiative in the City is bearing fruit.


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