English Heritage is to review its &£1m advertising account after its contract with Clemmow Hornby Inge expired. The company is looking for a single agency to handle marketing for both its above- and below-the-line accounts. It is not known whether CHI will repitch.
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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