Lounging on a Spanish beach is nice work if you can get it.
Members of the Skytours marketing team, including advertising manager Chris Gottlieb, are some of the lucky ones.
They joined Nick Mustoe, chief executive of Mustoe Merriman Herring Levy, in a resort just outside Benidorm to make the latest Skytours ad that broke last week.
Roped in as extras, the team was put to work sunbathing on deckchairs and playing in a swimming pool.
Unlucky Damian Horner, business development director at the agency, missed out on all the hard labour, having already booked a holiday to the more exotic Peru.