Enterprise IG appoints UK brand engagement head

Enterprise IG has recruited former Volvo marketing chief Craig Fabian as head of brand engagement at its UK offices.

The appointment is part of a raft of management changes at the WPP Group-owned brand and design agency, which also sees former Financial Times senior editor Alan Brew appointed worldwide president, with responsibility for marketing and business development. Brew will be based in New York.

Fabian’s most recent job was at HSBC, where he was head of marketing communications. He left the bank in October. He worked for seven years at Volvo in the Nineties, joining the car company from DDB London. He then moved to the Association of Investment Trust Companies (AITC), instigating a £20m advertising campaign created by HHCL/Red Cell to promote investment trusts to the general public.

Fabian replaces Peter Bell, who has been promoted to the new role of worldwide chief executive of brand engagement.

There has also been a reshuffle at Enterprise IG’s German offices. Alexander Schubert has been poached from FutureBrand to become chief executive of the German and eastern European offices. He replaces Andreas Unger, who becomes European head of strategy.

In May, HSBC consolidated its £350m advertising and media account into WPP, in one of the year’s biggest pitches (MW May 13).


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