Entertainment Rights starts £2m children’s TV pitch

Entertainment Rights is seeking a creative agency to spearhead the £2m advertising campaign for a new children’s animation, Merlin the Magical Puppy.

Entertainment Rights is seeking a creative agency to spearhead the &£2m advertising campaign for a new children’s animation, Merlin the Magical Puppy.

The animated series, following the adventures of a Labrador puppy and his magic red collar, will be shown on Children’s ITV (CiTV) from September.

The brand management company is talking to a number of undisclosed creative agencies. It has already appointed Zenith Media to handle media planning and buying for the TV and press campaign that is due to break in July.

Toy manufacturer Hasbro this week won the licence to develop a range of merchandise based on the programme. The range will include figurines, plush toys, toiletries, games and puzzles, and is expected to go on sale in UK stores in September.

CiTV has commissioned 52 ten-minute episodes of Merlin the Magical Puppy, which is produced by Little Entertainment Companies, the animation studio which created Barney the Dinosaur and The Magic Roundabout. The total production budget for the series is more than &£2m.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now