Eon starts review of its advertising and media

Eon, the parent company behind the soon-to-be-axed Powergen brand, is shaking up its media operations as it reviews its advertising and media strategy.

The Germany-based utility company says it is reviewing its media strategy following heavy advertising spend earlier this year, with its “Winds of Change” and “Go Green” campaigns.

A company spokesman denies the company is set to reduce advertising spend: “We are not reducing our advertising budget, but we are reviewing our media strategy.” He also refuses to confirm that the company is pulling out of sponsoring the ITV national weather slot after 18 years, saying it is “still committed” to the tie-up.

As part of the strategic media review, there have also been several changes in the marketing department. Media and advertising manager Helen Tye and Jayne Blakeman, senior advertising executive, have left the company for a “career break” and “to pursue another interest” respectively.

They are not being directly replaced, but Eon has app-ointed Catherine Woolfe to the new role of head of advertising, while Helen Slack has joined as advertising manager at Eon UK.

Woolfe joins from Volkswagen, where she was marketing communications manager, and will develop and implement integrated brand communications strat-egies at Eon IK. Slack joins from Abbey, where she was advertising manager.

Woole and Slack report to Gary Pepler, acting director of brand strategy and communications. He joined Eon from telecoms operator 3, where he was director of brand and marketing communications but left following a management restructure (MW November 30, 2006).


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