Eos Airlines, the specialist business carrier, is launching a new £3m advertising campaign today (Thursday) to promote its “uncrowded” single-class service. The activity will run in New York and London.
The print and outdoor campaign has been created by Mullen and features the strapline “Uncrowded. Uncompromising.” It targets the premium-class traveller in the finance, entertainment and fashion industries.
Eos appointed Mullen in January following a competitive pitch that was extended to include media planning and buying in April.
Eos operates a fleet of Boeing 757s, which carry 48 “suites” complete with a bed and 21 sq ft of personal space. The airline flies between Stansted and JFK in New York.