When the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
Adidas’ outdoor division is drawing on the expertise of its wider athletic business while at the same time flexing its creative muscle in an attempt to demonstrate the direction it can take the global brand.
With sustainability at its core rucksack specialist Osprey is focused on making one product as good as it can be, but is expanding into new markets such lifestyle in a bid to extend its brand.
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The health insurance provider says its challenger status means it can take a “nimble and innovative” approach into its sponsorship of the Netball World Cup, but it must ensure it remains reactive and responsive.
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Santander’s outgoing CMO Keith Moor is a self-confessed extrovert and naturally inquisitive, but there are certain questions he wishes he’d asked as a junior marketer which might have helped him achieve balance earlier in his career.
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It’s arguably one of the most prestigious sports tournaments in the world but Wimbledon says a brand refresh and new tone of voice will prove to fans it’s not the “ivory tower” people may think it is.
Story of my CV: Margaret Jobling’s experience at Unilever gave her the perfect foundation for a career in marketing, but she says leaving was the “best thing I ever did” because it taught her how much she’d learnt.
Manchester City already sees women’s football as a “strategic investment” ripe for innovation, but a new report reveals a major barrier lies not only in speaking to, but also reaching, a new wave of fans.
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With the PPI deadline fast approaching, the financial industry’s regulatory body is making a last-minute drive to educate consumers, but the challenge is ensuring it remains authoritative without being boring.
New advertising rules around gender stereotypes come into force today after the UK ad watchdog determined harmful stereotypes in advertising can contribute to inequality in society.
In his new role as MD of marketing and digital, Evans will head up all digital capabilities in addition to his ongoing responsibilities in marketing.
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