Addressable TV, retail sales, data privacy: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
Erin Lyons
3 questions I wish I’d asked as a junior marketer: The Guardian’s Sonia Sudhakar
Erin LyonsSonia Sudhakar still struggles to speak up, but she wants young marketers to understand that showing vulnerability when asking questions is not a weakness, it’s an intellectual strength.
Nationwide uses comedy to challenge ‘parent-like’ conversation around saving
Erin LyonsThe building society hopes using stand-up comedy in its latest campaign will encourage Brits back into saving while avoiding sounding “patronising and parent-like”.
Digital skills, ad blocking, TV viewing: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
How the zero-packaging movement could impact brand equity
Erin LyonsA new wave of packaging-free trials could help end excess waste, but without packaging brands will need to find new ways to differentiate as some of their most recognised assets will disappear.
Recommended reading: The paradox of choice and building trust
Erin LyonsMarketing Week reviews the latest books and articles for marketers.
Ad blocking, ad spend, consumer confidence: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
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In-housing is not living up to marketers’ expectations
Erin LyonsThe overwhelming majority of marketers plan to continue in-housing resources despite new research highlighting key concerns about relying on internal functions over external expertise.
Recommended reading: Avoiding casual leadership and proving marketing’s value
Erin LyonsMarketing Week reviews the latest books and articles for marketers.
Customer experience, Amazon’s ad business, sustainability: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
CMOs shift focus away from customer experience
Erin LyonsA new survey finds that CMOs are shifting customer experience down the priority list as new areas such as leading disruptive innovation and delivering business transformation move up their agendas.
3 questions I wish I’d asked as a junior marketer: RBS’s Maeve McMahon
Erin LyonsMaeve McMahon has worked across an array of international marketing roles and isn’t one to shy away from the unknown, but even the most fearless marketers need a little nudge at times.
Digital advertising, paid search, media budgets: 5 killer stats to start your week
Erin LyonsWe arm marketers with all the numbers they need to tackle the week ahead.
‘There was no silver bullet’: How Change4Life tackled childhood obesity
Erin LyonsWhen the Department of Health launched its colourful Change4Life campaign in 2008, childhood obesity was at alarming levels. How has the campaign evolved over the past 10 years and has it really led to a change in attitudes and behaviour?
How Adidas is using creative narratives to build brand equity
Erin LyonsAdidas’ outdoor division is drawing on the expertise of its wider athletic business while at the same time flexing its creative muscle in an attempt to demonstrate the direction it can take the global brand.
How one company has built its brand reputation on a single product
Erin LyonsWith sustainability at its core rucksack specialist Osprey is focused on making one product as good as it can be, but is expanding into new markets such lifestyle in a bid to extend its brand.