Story of my CV: A graduate position at Sainsbury’s helped set Toni Wood up for a career that has seen her progress through a number of roles at global brands including Procter & Gamble, Britvic and now DFS.
Despite being one of the UK’s top marketers, when it comes to risk-taking and identifying trends Britvic CMO Matt Barwell admits there are certain questions he should have asked earlier in his career.
Competition in the alternative meat industry is fierce so brands must carve out a solid positioning if they’re to earn a spot on everyone’s plates, including meat-eating sceptics.
The broadcaster tasked entrants to pitch campaigns that challenged stereotyping around the LGBT+ community, as well as highlighting the lack of representation in advertising.
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A host of new brands are emerging, using surplus food and discarded plastic to offer consumers a sustainable alternative to everyday items like ketchup, beer and backpacks.
As the sport welcomes a host of new fans, it creates an opportunity for brands looking to tap into the buzz around the Rugby World Cup in Japan.
The marketing campaign taps into Japan’s unique cultural identity while heroing England’s symbol, the red rose, but the mobile giant is determined to ensure it doesn’t “fall into” easy stereotypes.
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In his new role, Steve Challouma will help build on the brand’s turnaround as it looks to become a leading global consumer food company.
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Story of my CV: Marriott International’s outgoing global marketing officer Karin Timpone started her career in PR, but it was her move to Universal Studios that led her on the path to marketing, with roles at brands including Disney and Yahoo.
Marketing Week reviews the latest books, blogs and articles for marketers.
Timberland plans to use its global tree-planting project as a chance to talk about its long-term sustainability strategy, which it hopes will help strengthen brand perceptions among consumers.
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Consumer confidence faded once again in August in the face of pre-Brexit nerves with all five measures deteriorating.