Ernst & Young names Bowman as global chief

Accountancy giant Ernst & Young (E&Y) has appointed Eddie Bowman to the newly created role of global marketing director.

Bowman was formerly marketing director for Arthur Anderson, the disgraced accountancy group which went under following the Enron accounting scandal, for which it was auditor.

Bowman’s role was axed after Arthur Andersen’s UK operations were taken over by Deloitte & Touche in June 2002, and he has worked as a consultant since then.

In November 2002, Bowman was shortlisted for COI Communications chief executive, but lost out to Alan Bishop.

Bowman had previously worked in a marketing role at accountancy firm KPMG, but began his career at advertising agency Ogilvy & Mather, where he spent 14 years.

Bowman takes up his new post at E&Y next week, where he will report to global managing director Mike Cullen.

About half of E&Y’s business is in the US, but Bowman will be based in the UK.